Zetao Chan
I explore how people perceive emotion and the world through design.
My practice moves between visual and interactive forms, spanning print, installation, motion, and digital systems.
I tend to create quiet tension within restrained forms, placing logic alongside emotion to observe how design responds to human behavior.
My recent work focuses on sensory feedback and conceptual interfaces as a way to express care and awareness.
Email: ztchan26@163.com
Work
- Rage
- Illusions of Freshness
- The Third Tongue
- EcoBite
- Font Promo
Recent Projects
Project Name: Rage
Speculative Design
Spring 2025
This speculative design project imagines a future where revenge is institutionalized as a controlled social mechanism. Through fictional services and systems, it explores how individuals express dissatisfaction through symbolic retaliation, examining th e cyclical relationship between power, repression, and resistance while questioning the ethical boundaries of revenge as social feedback.
Project Name: Illusions of Freshness
Installation
Spring 2025
The installation combines an iron water basin, burning candles, and a looping video projection to explore society's endless pursuit of novelty. The dazzling, ever-changing images reflect fleeting thrills, while the melting candles and eventual digital glitches symbolize exhaustion and emptiness. These material traces reveal the cost of endless consumption and desire.
Project Name: The Third Tongue
Experimental Video Art
Fall 2025
The Third Tongue is an experimental video work exploring linguistic breakdown within a cultural in-between. As language slips between Mandarin, English, and Spanish, meaning fractures into sound, and visual rhythm. Through layered imagery and interruption, the project examines communication at the moment it fails, lingers, and remains unresolved.
Project Name: EcoBite
Research-driven Branding
Fall 2025
This project explores the emerging insect-based food industry as a sustainable solution for food security and environmental impact. Through research-driven branding, website architecture, and interactive features-including live production streams and commerce, the project emphasizes transparency and sustainability while aiming to shift public perception and support industry growth.
Project Name: Font Promo
Motion Design
Spring 2025
Bold, loud, and unapologetically condensed--this promo celebrates Fit Variable, a typeface built to dominate space with maximum impact. Designed for extremes, it stretches and compresses to fill every pixel with power.
Format: 16:9 horizontal
Time: 32 seconds
Soundtrack: Rage by BFRND,
Ufo361, Sonus030ctus.